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STIB – 150 years

STIB – 150 yearsfeatured

Objective Campaign : The stib celebrates the tram’s 150th anniversary in Brussels Media Characteristics : Full wrapped trams Reason best Practice : A great impact and visibility communication in the city, a moving billboard. A combination of several part of old trams that brussels inhabitants have known by the past.

GOOGLE

GOOGLEfeatured

Objective Campaign : Google chose to add out of home transport media to their mediamixto reach the people on the go (airport / metro). In these two universes, people are moving but they are also waiting in a captive environment which is also conducive to the widespread use of mobile devices. Media Characteristics : Digital iVisionscreens in Read more

DELIRIUM

DELIRIUMfeatured

Objective Campaign : Brand awareness FACE2FACE confrontation Contextual brand visibility (HORECA) Message to the right target (ladies vs gents), Fun & likeability conversion Media Characteristics : Face2face national 2.350 frames HORECA – CINEMA – NIGHTCLUB – CONCERT HALL Reason best Practice : We have been able to reach the right target in a long confrontation medium with a message one to Read more

Stad Antwerpen

Stad Antwerpenfeatured

Objective Campaign : The objective of the campaign was to achieve a high level of awareness about the cycling event Tour of Flanders. The organization was looking for a unique attention grabber to announce the start of the Tour in the heart of Antwerp. Media Characteristics : Both Wrapped escalator walls located in the heart of the Read more

Bruxelles Propreté

Bruxelles Propretéfeatured

Objective Campaign : Raise awareness among the inhabitants of the Brussels region about the use of a new type of garbage bag. The Orange bag for all food waste. Media Characteristics : Sides on STIB buses & trams Reason best Practice : Catchy and colourfull visuals for a specific colour of garbage bags. This campaign is highly visible Read more

AXA – “Safe by the sea”

AXA – “Safe by the sea”featured

Objective Campaign : Axa sponsors the lifeguards at the Belgian Coast. Because they are proud of it, they want to create extra visibility & awareness with their “Safe by the sea” campaign. Axa opted for a full branding campaign on 3 coastal trams again. The ideal medium to make the various campaign derivatives visible to the Read more

Coca Cola – Recycling

Coca Cola – Recyclingfeatured

Objective Campaign : The purpose of the campaign is to raise consumer awareness about the necessity of recycling. Media Characteristics : Prestige Reason best Practice : a campaign that does not sell a product but promotes a change in behaviour

BRU – Rebranding

BRU – Rebrandingfeatured

Objective Campaign : BRU wished to reposition their product with a real back to the source. They managed this by focusing on the essential dimension of it’s sparkling water: the water that springs naturally sparkling from the earth. Media Characteristics : Eight meters high, the BRU bottle was displayed on the More O’Ferrall billboards, strategically situated in Read more

FANTA ELECTIONS – THE STREET

FANTA ELECTIONS – THE STREETfeatured

Objective Campaign : The aim was to ensure a good  visibility on OOH media that were no more useful as from Sunday evening and to communicate in the same theme as the official elections. In an impertinent way, it was a way of attracting the attention of a young audience, that targeted by FANTA and this, Read more

Axe Collision – The Murals

Axe Collision – The Muralsfeatured

Objective Campaign : The brand was looking for an OOH product that could reflect the name of the product: a limited series of AXE named “Fresh Forest & Graffiti”. The idea of a giant graffiti wall handpainted that also incorporated 3D vegetals seemed perfect for AXE. The city centersof Ghent and Antwerp have been selected as Read more

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