Categories - Food
12 posts


Objective Campaign : Brand awareness FACE2FACE confrontation Contextual brand visibility (HORECA) Message to the right target (ladies vs gents) Fun & likeability conversion Media Characteristics : Face2face national 2.350 frames HORECA – CINEMA – NIGHTCLUB – CONCERT HALL Reason best Practice : We have been able to reach the right target in a long confrontation medium with a message one to Read more

Coca Cola – Recycling

Coca Cola – Recyclingfeatured

Objective Campaign : The purpose of the campaign is to raise consumer awareness about the necessity of recycling. Media Characteristics : Prestige Reason best Practice : a campaign that does not sell a product but promotes a change in behaviour

BRU – Rebranding

BRU – Rebrandingfeatured

Objective Campaign : BRU wished to reposition their product with a real back to the source. They managed this by focusing on the essential dimension of it’s sparkling water: the water that springs naturally sparkling from the earth. Media Characteristics : Eight meters high, the BRU bottle was displayed on the More O’Ferrall billboards, strategically situated in Read more



Objective Campaign : The aim was to ensure a good  visibility on OOH media that were no more useful as from Sunday evening and to communicate in the same theme as the official elections. In an impertinent way, it was a way of attracting the attention of a young audience, that targeted by FANTA and this, Read more



Objective Campaign : Recently Desperado launched 4 new flavours and choose specifically for the Cine Poster Touch network in and around movie theaters to promote this. Recent research already showed that cinema goers in general are very open for product innovations and novelties. Only natural that Desperados choose these locations to promote their new flavours. Media Read more



Quick used(D)OOH several times in the last 2 years with a coherent brand positionning. All Quick ad creations respected the general golden rules of OOH : simplicity, a single message, packshot showcase and use of brand colors. Quick’s creative agency took up the challenge to use DOOH ad creation as a basis. And it worked Read more



Campagnes met hoge correcte BOA-scores, incl. hoge originaliteitsscore  



Campagnes met hoge correcte BOA-scores, incl. hoge originaliteitsscore  

Coca Cola – Gift Paper

Coca Cola – Gift Paperfeatured

L’utilisation de ces M.U.P.I.s comme distributeurs de papier cadeau, c’est en fait donner le bon message au bon endroit afin de maximiser l’équation contexte – contact – content : c’est bien cela l’art d’utiliser le média « at its best ». Si on considère 2 cadeaux emballés par mètre carré, il aura été dit 3.600 fois « Merci »  durant Read more