For the launchof its« Parisianstyle » fallcollection, H&M literally brought some Parisian spirit to the Belgian public with a typical Parisian kiosk pop-up.
Urban Media designed a unique experience for H&M by recreating a kiosk with Led screens and giant visuals. A guaranteed powerful impact in the crowded location of Antwerp’s Central station
The result? Aninnovating& impactfulout-of-the-box solution in the exceptionalsetting of Belgium’s« city of fashion » and mostbeautifultrain-station.
More info on : https://www.clearchannel.be/creatif/hm-se-la-joue-parisienne-chic-avec-urban-media/