Objective Campaign :
Contextual brand visibility (HORECA)
Message to the right target (ladies vs gents)
Fun & likeability conversion
Media Characteristics :
Face2face national 2.350 frames
HORECA - CINEMA - NIGHTCLUB - CONCERT HALL
Reason best Practice :
We have been able to reach the right target in a long confrontation medium with a message one to one.
The tone of voice fits with the medium.