Aldi case

Aldi casefeatured

For the 2ndyear in a row Aldi has trusted OOH advertising with a long-term approach for an impactful campaign with proven results.

The 1st use of OOH by Aldi in 2017 was based on a long-term strategy that included multiple OOH formats combined with a multimedia approach

A new branding was used coherently throughout all the different campaigns and reused for each wave.
This allowed Aldi to reach effective and fast-growing results in comparison to the Cobra study benchmark. (Study done by Clear Channel on Clear Channel (D)Ooh assets)

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