Announce the migration from SFR to Telenet by creating a “yellow invasion” in Wemmel.
Create a huge, dominant awareness campaign in Wemmel
From placemats in horeca to giant banners on major roads, the OOH campaign had to make every inhabitant of Wemmel aware of the fact that Telenet was arriving in their city.
Big formats (swanks, storefronts, the Skyboard) : build up impact & drive awareness
20m² mobile : very flexible as it can be deployed everywhere –to enlarge coverage
2m², digital on Carrefour, fillboards, breadbags,… : will help to repete the message as many times as possible