Objective Campaign :
The brand played with the message ‘Brussels needs a break’, positioning Corona as the perfect break for Brussels inhabitants and the way of living.
Media Characteristics :
A major first, the legendary More O'Ferrall went horizontal to welcome the first afterwork ever organized on a panel, with Corona. On Wednesday, July 10, the cold beer raised the temperature by tilting the large advertising panel at 90 degrees to welcome passers-by, in a hurry and curious. Bar, DJ, deckchairs and a good Corona - a totally unexpected and well-deserved break at the crossroads of boulevard Général Jacques and chaussée de Wavre, two major traffic roads in Brussels
Reason best Practice :
Corona had the innovative idea to bring its main message to life: Corona is the ideal drink for a break, making the brand a signature for relaxing moments. The creative dimension of the action, combined with exclusive location of the premium More ‘O Ferrall billboards and the presence of influencers, created a real buzz on social media for an amplified visibility of the campaign (more than 200.000 video views)