Objective Campaign :
Recently Desperado launched 4 new flavours and choose specifically for the Cine Poster Touch network in and around movie theaters to promote this. Recent research already showed that cinema goers in general are very open for product innovations and novelties. Only natural that Desperados choose these locations to promote their new flavours.
Media Characteristics :
The Cineposter Touch network consists currently of 57 digital and touch sensitive totems within the 19 cinema theaters and behind the ticket control. They are located at strategic locations such as the exit of the shop, in lounge corners, at the entrance of the major theaters, at the coffee bar,....
Reason best Practice :
By using an innovative e-couponing action we were able to offer interested visitors a voucher they could present in a store to receive a reduction. This drive-to-store action delivered more than 1.900 interactions.