Categories - Crowned
30 posts
BRU – Festive Period

BRU – Festive Periodfeatured

Objective Campaign : During the festive season, Bru made the streets sparkle with its fairy-tale out-of-home campaign. Media Characteristics : Bru has illuminated the four corners of Belgium on the large format More O’Ferrall billboards, while 2 36m² billboards (Brussels and Antwerp) have been equipped with a giant glittering 2D bottle. In Brussels, the public has also Read more

Storck Merci

Storck Mercifeatured

Objective Campaign : Tapping into human emotions by bringing the message of gratitude with Merci chocolates across during the holiday season. Media Characteristics : Five giant customized Merci Christmas trees located in the main railway stations. The trees displayed Merci greeting cards on which a personal message could be added. Reason best Practice : The campaign highlighted the Read more

Renault Viewbox

Renault Viewboxfeatured

Objective Campaign : The objective of the campaign was to clearly emerge among the many advertisers already present, in an original and premium way. Unveil the vehicles in a real way, in 3D and highlight them through a viewbox on a stage stand. Media Characteristics : The media is classic “out of the box” consisting of 2 Read more

Renault Zoé (electrical car)

Renault Zoé (electrical car)featured

Objective Campaign : Promote the new electrical car Renault Zoé Add relevancy, creativity and innovation on top of the impactful and powerful new Renault Zoe launch campaign. The creativity of the different messages in the right context will give the customer a clear added value. Media Characteristics : Network : a selection of JCD Digital Street Screens Read more

CORONA

CORONAfeatured

Objective Campaign : The brand played with the message ‘Brussels needs a break’, positioning Corona as the perfect break for Brussels inhabitants and the way of living. Media Characteristics : A major first, the legendary More O’Ferrall went horizontal to welcome the first afterwork ever organized on a panel, with Corona. On Wednesday, July 10, the cold Read more

DE FOUTE TRAM

DE FOUTE TRAMfeatured

Objective Campaign : To announce the Foute Party in Ghent, Qmusic decided to totally claim a ‘Foute tram’. Not only on the outside but also on the inside. Media Characteristics : They decorated the tram with: – de “foute” look & feel (pizza, leopard, …. motifs) – the stop announcements were personalised with the artists of de Read more

BRU – Rebranding

BRU – Rebrandingfeatured

Objective Campaign : BRU wished to reposition their product with a real back to the source. They managed this by focusing on the essential dimension of it’s sparkling water: the water that springs naturally sparkling from the earth. Media Characteristics : Eight meters high, the BRU bottle was displayed on the More O’Ferrall billboards, strategically situated in Read more

ROCKETMAN

ROCKETMANfeatured

Objective Campaign : The goal of the campaign was to promote the release of the movie Rocketman. A biographical musical film based on the life of musician Elton John. To catch the consumer’s attention we created a unique and memorable experience that matched the plot of the movie perfectly. Media Characteristics : Both wrapped Elevator Walls XL Read more

FANTA ELECTIONS – THE STREET

FANTA ELECTIONS – THE STREETfeatured

Objective Campaign : The aim was to ensure a good  visibility on OOH media that were no more useful as from Sunday evening and to communicate in the same theme as the official elections. In an impertinent way, it was a way of attracting the attention of a young audience, that targeted by FANTA and this, Read more

Axe Collision – The Murals

Axe Collision – The Muralsfeatured

Objective Campaign : The brand was looking for an OOH product that could reflect the name of the product: a limited series of AXE named “Fresh Forest & Graffiti”. The idea of a giant graffiti wall handpainted that also incorporated 3D vegetals seemed perfect for AXE. The city centersof Ghent and Antwerp have been selected as Read more

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