Objective Campaign : Nestlé wanted to create an impactful campaign with the focus on fighting litter with the first ever outdoor campaign that uses 100% recycled paper. Far too much waste does not find its way to the trash can in Belgium. Perrier, Vittel, KitKat and Lion: four iconic Nestlé brands are committed to fighting this Read more
Objective Campaign : In the run-up to the Brussels Motor Show, BMW was looking for a unique way to show their ‘sheer driving pleasure’ to the general public. By creating the first 3D animation screen of this size in Belgium with an animation of the electric BMW i4, all heads were turned in Antwerp Central station. Read more
Objective Campaign : Creating awareness about the renewed adidas’ ‘NMD_V3’ and the rebranded logo of ‘adidas Originals’. Media Characteristics : The campaign took place during 4 weeks in September 2022. For this campaign, we collaborated with Mediafield. For the ‘NMD_V3’ campaign, the client chose the Mural ‘Bruxelles-Midi’ of 200m². For ‘adidas Originals’ the client chose the Mural ‘Herrmann-Debroux’ Read more
Objective Campaign : Coca‐ColaTM kicked off its Real Magic with one of the most beautiful festivals in the world: Tomorrowland. During this special edition of Tomorrowland 2022 more than 600,000 visitors from 200 countries coming will experience the time of their lives for 3 weekends of Love, Unity & Magic. Promotion, Awareness, Drive customer satisfaction Media Read more
Objective Campaign : Product launch campaign of the new GALAXY Z FLIP 4 SAMSUNG’s Smartphone Media Characteristics : Innovate building and transformation of 5 bus shelters benches by placing “real” smartphone on it that can be opened by passersby’s Innovate campaign was supported by digital campaign in street & malls Reason best Practice : A great campaign that Read more
Objective Campaign : Product launch campaign of the new Philips ONE BLADE Shaver Media Characteristics : Innovate building and transformation of bus shelter into a barbershop to show all gentlemen that they can easily personalize their hair style. Digital screens in proximity of the bus shelter redirected consumers to the exact place of the popup barber shop Read more
Objective Campaign : Encourage Belgians to recycle their writing materials via an innovative campaign, and show the sustainable aspect of the brand. Media Characteristics : Louise brand zone (wrapping + special built (benches)) JCDecaux digital screens throughout Belgium: in Brussels, Liege, in the Malls and in front of Carrefour stores and on 2m² panels More than 1,500 Read more
Objective Campaign : NRJ wanted to make their “Wake up Show” treasure hunt called “le fugitif” more interactive with the use of another media to reveal in live a clue to win a gift. Media Characteristics : Campaign broadcasted only at 8h22 on the 11 march 2022 on the 41 digital sreens of the JCDecaux digital Liege Read more
Objective Campaign : The main objective of this campaign was to find a way to promote the “Payconiq by Bancontact” app by being as close as possible to the consumer and by making the idea of ”sharing” the bill understood in a funny way. Media Characteristics : The customer decided to use a non-classic format of the Read more
Objective Campaign : After having painted various murals in Belgium with so-called conventional methods, Mediafield and Proximus took on a new challenge: to create a mural while combining technology and painting. Based on an idea by Famous / Silk, this mural was created by a robot guided trhough Proximus’ 4G network and the talent of the Read more
