Objective Campaign : Nestlé wanted to create an impactful campaign with the focus on fighting litter with the first ever outdoor campaign that uses 100% recycled paper. Far too much waste does not find its way to the trash can in Belgium. Perrier, Vittel, KitKat and Lion: four iconic Nestlé brands are committed to fighting this Read more
Objective Campaign : In the run-up to the Brussels Motor Show, BMW was looking for a unique way to show their ‘sheer driving pleasure’ to the general public. By creating the first 3D animation screen of this size in Belgium with an animation of the electric BMW i4, all heads were turned in Antwerp Central station. Read more
Objective Campaign : Creating awareness about the renewed adidas’ ‘NMD_V3’ and the rebranded logo of ‘adidas Originals’. Media Characteristics : The campaign took place during 4 weeks in September 2022. For this campaign, we collaborated with Mediafield. For the ‘NMD_V3’ campaign, the client chose the Mural ‘Bruxelles-Midi’ of 200m². For ‘adidas Originals’ the client chose the Mural ‘Herrmann-Debroux’ Read more
Objective Campaign : Launch of the new women’s fragrance FAME by Paco Rabanne Media Characteristics : Using a Brand zone in direct proximity of one of the most crowded shopping zone of the country with digital screens, a special 3D build to attract consumers to the activation sampling action supported by “Moving billboards” full wrap trams Reason Read more
Côte d’Or celebrates its 140th anniversary. The tram is the perfect format to represent the evolution of the logo. Moreover, the tram in Antwerp & Ghent drives through the streets of Belgium, where the brand became big. Campaign case NL: https://lijncom.be/cote-dor-tram-brengt-veel-emoties-teweeg FR: https://lijncom.be/fr/le-tram-cote-dor
Objective Campaign : Coca‐ColaTM kicked off its Real Magic with one of the most beautiful festivals in the world: Tomorrowland. During this special edition of Tomorrowland 2022 more than 600,000 visitors from 200 countries coming will experience the time of their lives for 3 weekends of Love, Unity & Magic. Promotion, Awareness, Drive customer satisfaction Media Read more
Objective Campaign : Promote the new electric MINI Media Characteristics : Massive coverage & hyper impactful format Eye-catching and panoramic billboards Reaches the 18-54 active population Which is the exact target of this brand Highest coverage in 5 main centers Reason best Practice : The electric station which is in front of billboard catches the attention. Creative potential Read more
Objective Campaign : Promote BMW X1 around Tomorrowland univers Media Characteristics : Magical podium in the univers of Tomorrowland Zaventem Airport Vegetation on backlights Butterfly on podium Reason best Practice : Traffic to their stand “Magical Forest BMW” at Tomorrowland Eye-catching – High memory level – International target This is a campaign that highlights innovative and impactful OOH solutions with an Read more
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Objective Campaign : Product launch campaign of the new Philips ONE BLADE Shaver Media Characteristics : Innovate building and transformation of bus shelter into a barbershop to show all gentlemen that they can easily personalize their hair style. Digital screens in proximity of the bus shelter redirected consumers to the exact place of the popup barber shop Read more
