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AB Inbev

AB Inbevfeatured

Objective Campaign : AB Inbev decided to celebrate the beer heritage with a new identity. To do so, AB Inbev employees welcomed arriving passengers at Brussels Airport by giving them a free glass of beer and a free Stella Artois. Media Characteristics : JC Decaux Brussels Airport billboards Reason best Practice : 7 days campaign, 32.244 glasses of Read more

ALPRO

ALPROfeatured

Objective Campaign : Awareness campaign for Alpro’s #makethemove campaign. Alpro and Nafi Thiam encourage everyone to live a healthy lifestyle by eating better and exercising more, even at night. Media Characteristics : The campaign was creatively implemented per medium. On the coastal tram, the campaign encourages to get off the tram one stop earlier. The tram runs Read more

MALTA TOURISM

MALTA TOURISMfeatured

Objective Campaign : Malta is one of the prime European tourist destinations if one is in search of the winter sun. The Tourism Authority of Malta has launched a campaign to encourage the middleclass citizens of Western European countries to spend their holidays on this beautiful island. Malta has made specific efforts in the capital city Read more

ORANGE: GOOGLE NEST

ORANGE: GOOGLE NESTfeatured

Objective Campaign : Orange offers its existing and new clients the opportunity to buy a Google smart home automation. This campaign was about promoting this action and illustrating the functionalities of Google Nest. Media Characteristics : -Elevator Walls XL with integrated real-time screen at Antwerp-Central station -2m² Digital National Network Reason best Practice : Alongside its clever use Read more

MC DONALD’S

MC DONALD’Sfeatured

Objective Campaign : A brand new Burger King branch opened in the city centre of Brussels. McDonald’s Belgium did not want to miss the opportunity to put their own restaurants and unique table service in the spotlight. Indeed, McDonald’s has decided to place its huge banner right next to the Burger King restaurant. This was a Read more

CORONA

CORONAfeatured

Objective Campaign : The brand played with the message ‘Brussels needs a break’, positioning Corona as the perfect break for Brussels inhabitants and the way of living. Media Characteristics : A major first, the legendary More O’Ferrall went horizontal to welcome the first afterwork ever organized on a panel, with Corona. On Wednesday, July 10, the cold Read more

TOUR DE FRANCE

TOUR DE FRANCEfeatured

Objective Campaign : The goal was simple! Make sure that the whole world remembers the start of the 2019 Tour de France in Brussels! All by one simple idea and realization. A gigantic visible from the sky that all the televisions of the world will retransmit through more than 190 countries Media Characteristics : The gigantic “bâche” Read more

COCA COLA CORPORATE

COCA COLA CORPORATEfeatured

Objective Campaign : Anniversary campaign: a corporate awareness campaign about the fact that CocaCola is evolving with Europeans since the beginning in 1919. Media Characteristics : Wall Wrapping of the Schuman metro platforms walls Reason best Practice : Use of a disruptive communication channel by placing a big communication in an unusual place. By using this technique Coca Read more

DE STANDAARD

DE STANDAARDfeatured

Objective Campaign : A new image campaign for De Standaard. The concept puts things in perspective. This is what the journal does every day: what you read or see at first sight is not necessarily real or true. Media Characteristics : De Standaard chose to be present with the formats Inside wobblers & Window stickers to reach Read more

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