Categories - Cars
15 posts
The Flash – Nissan

The Flash – Nissanfeatured

Objective Campaign : Warner Bros. Discovery launched a campaign together with Urban Media for the highly anticipated film ‘The Flash’, which promises audiences an unforgettable movie experience. To generate excitement and create impressive visual impact, the campaign uses a variety of out-of-home advertising media and is also a collaboration with Nissan. Media Characteristics : The campaign “The Read more

BMW i4 animation

BMW i4 animationfeatured

Objective Campaign : In the run-up to the Brussels Motor Show, BMW was looking for a unique way to show their ‘sheer driving pleasure’ to the general public. By creating the first 3D animation screen of this size in Belgium with an animation of the electric BMW i4, all heads were turned in Antwerp Central station. Read more

Cote d’Or – 140 years

Cote d’Or – 140 yearsfeatured

Côte d’Or celebrates its 140th anniversary. The tram is the perfect format to represent the evolution of the logo. Moreover, the tram in Antwerp & Ghent drives through the streets of Belgium, where the brand became big. Campaign case NL: https://lijncom.be/cote-dor-tram-brengt-veel-emoties-teweeg FR: https://lijncom.be/fr/le-tram-cote-dor

MINI – Charging Station

MINI – Charging Stationfeatured

Objective Campaign : Promote the new electric MINI Media Characteristics : Massive coverage & hyper impactful format Eye-catching and panoramic billboards Reaches the 18-54 active population Which is the exact target of this brand Highest coverage in 5 main centers Reason best Practice : The electric station which is in front of billboard catches the attention. Creative potential Read more

BMW – Tomorrowland

BMW – Tomorrowlandfeatured

Objective Campaign : Promote BMW X1 around Tomorrowland univers Media Characteristics : Magical podium in the univers of Tomorrowland Zaventem Airport Vegetation on backlights Butterfly on podium Reason best Practice : Traffic to their stand “Magical Forest BMW” at Tomorrowland Eye-catching – High memory level – International target This is a campaign that highlights innovative and impactful OOH solutions with an Read more

VW ID.4 Launch

VW ID.4 Launchfeatured

Objective Campaign : • Create an event at the Belgian coast to support the launch of ID.4 of Volkswagen. • Give an extra boost of visibility to the campaign and create a buzz. Media Characteristics : • Kinetic deployed a super banner of 110 m² in one of the busiest ‘place-to-be’ of the Belgian coast, not far Read more

VOLVO

VOLVOfeatured

Objective Campaign : Volvo targets safety in DOOH with Clear Channel. As a leader in car safety, Volvo has carried out a completely innovative prevention campaign in DOOH. The aim is to make motorists aware of the safety of cyclists, who are increasingly present in Brussels. Media Characteristics : In the heart of the busiest avenue in Read more

Skoda

Skodafeatured

Objective Campaign : Drive prospects and malls clients to the pop-up showroom made by Skoda inside the mall. Media Characteristics : Use of JCD Malls Digital totems & a selection of big led Screens in Docks Bruxsel Shopping Mall in addition to a  pop up showroom in the mall. Reason best Practice : JCDecaux Malls screens were used Read more

Renault Viewbox

Renault Viewboxfeatured

Objective Campaign : The objective of the campaign was to clearly emerge among the many advertisers already present, in an original and premium way. Unveil the vehicles in a real way, in 3D and highlight them through a viewbox on a stage stand. Media Characteristics : The media is classic “out of the box” consisting of 2 Read more

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