Categories - Touchpoints
2 posts
BRU – Festive Period

BRU – Festive Periodfeatured

Objective Campaign : During the festive season, Bru made the streets sparkle with its fairy-tale out-of-home campaign. Media Characteristics : Bru has illuminated the four corners of Belgium on the large format More O’Ferrall billboards, while 2 36m² billboards (Brussels and Antwerp) have been equipped with a giant glittering 2D bottle. In Brussels, the public has also Read more

Zadig & Voltaire

Zadig & Voltairefeatured

Objective Campaign : Zadig&Voltaire has unveiled its new Eau de Parfum This Is Love! in a 100% seductive action. Media Characteristics : On the occasion of Valentine’s Day, passers-by and travellers fell in love with the brand’s latest spot, which was broadcast on a giant LED Wall in the heart of Antwerp Central Station. Invited by hostesses Read more

Chanel

Chanelfeatured

Objective Campaign : Chanel wanted to celebrate the magic of the holiday season for Chanel No 5 L’Eau starring Lily-Rose Depp. Media Characteristics : The magic has been through the country with the national MOF 36m² network with a special highlight on Blvd General Jacques, putting the snowball into a 2D shape with various parts of the Read more

Disney-Star Wars

Disney-Star Warsfeatured

Objective Campaign : Disney wanted to communicate creatively on The launch of the Star Wars: The Rise of Skywalker. Media Characteristics : The iconic and very recognizable luminous swords have been placed in 2 panels in the very centre of Brussels, in the Louise Branded Zone, while the teaser of the film was playing on the digital Read more

Storck Merci

Storck Mercifeatured

Objective Campaign : Tapping into human emotions by bringing the message of gratitude with Merci chocolates across during the holiday season. Media Characteristics : Five giant customized Merci Christmas trees located in the main railway stations. The trees displayed Merci greeting cards on which a personal message could be added. Reason best Practice : The campaign highlighted the Read more

Renault Viewbox

Renault Viewboxfeatured

Objective Campaign : The objective of the campaign was to clearly emerge among the many advertisers already present, in an original and premium way. Unveil the vehicles in a real way, in 3D and highlight them through a viewbox on a stage stand. Media Characteristics : The media is classic “out of the box” consisting of 2 Read more

YouthStart

YouthStartfeatured

Objective Campaign : Increase the involvement of disadvantaged young people (NEET) in training courses with a view to vocational reintegration/reorientation. Conversion rates of the usual communication channels (social partners) were rather low. YouthStart wanted to reach these young people in a different rather direct way. No better way to reach these young people hanging around in Read more

Lage Emissiezone Antwerpen

Lage Emissiezone Antwerpenfeatured

Objective Campaign : The city of Antwerp wanted to promote the Low Emission Zone (LEZ) to ensure that air in the city becomes cleaner. Since 1/1/2020 the conditions for admission have become stricter. So the focus of the campaign is to always check your vehicle with the check tool before entering the LEZ. Media Characteristics : One Read more

KULeuven

KULeuvenfeatured

Objective Campaign : Image branding for KU Leuven and promoting their several campuses and departments, spread over 10 cities in Flanders. Media Characteristics : The campaign exists of 500 vehicles that have a specific KULeuven sticker on the side of the bus of tram. All stickers have a clever and subtle message to promote the campus in Read more

Mc Do “Served by a king or served as a king”

Mc Do “Served by a king or served as a king”featured

Objective Campaign : The campaign’s objective was clearly to consolidate Mc Do’s local market share in the Waterloo area following the announcement of the imminent opening of a Burger King. The goal was to emerge strongly, to surprise and to exploit a tone and a message already appreciated by consumers in order to further strengthen their Read more

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