Objective Campaign : Coca‐ColaTM kicked off its Real Magic with one of the most beautiful festivals in the world: Tomorrowland. During this special edition of Tomorrowland 2022 more than 600,000 visitors from 200 countries coming will experience the time of their lives for 3 weekends of Love, Unity & Magic. Promotion, Awareness, Drive customer satisfaction Media Read more
Objective Campaign : Product launch campaign of the new GALAXY Z FLIP 4 SAMSUNG’s Smartphone Media Characteristics : Innovate building and transformation of 5 bus shelters benches by placing “real” smartphone on it that can be opened by passersby’s Innovate campaign was supported by digital campaign in street & malls Reason best Practice : A great campaign that Read more
Objective Campaign : Promote the new electric MINI Media Characteristics : Massive coverage & hyper impactful format Eye-catching and panoramic billboards Reaches the 18-54 active population Which is the exact target of this brand Highest coverage in 5 main centers Reason best Practice : The electric station which is in front of billboard catches the attention. Creative potential Read more
Objective Campaign : Promote BMW X1 around Tomorrowland univers Media Characteristics : Magical podium in the univers of Tomorrowland Zaventem Airport Vegetation on backlights Butterfly on podium Reason best Practice : Traffic to their stand “Magical Forest BMW” at Tomorrowland Eye-catching – High memory level – International target This is a campaign that highlights innovative and impactful OOH solutions with an Read more
Objective Campaign : Product launch campaign of the new Philips ONE BLADE Shaver Media Characteristics : Innovate building and transformation of bus shelter into a barbershop to show all gentlemen that they can easily personalize their hair style. Digital screens in proximity of the bus shelter redirected consumers to the exact place of the popup barber shop Read more
Objective Campaign : Gain awareness using small and large formats. Media Characteristics : This campaign took place in Brussels and Antwerp. There were many different formats: 2m² on the street, 2m² digital in the metro, banners, storefront and brand zone. The goal was to cover a maximum of these two cities. Reason best Practice : There was a Read more
Objective Campaign : Encourage Belgians to recycle their writing materials via an innovative campaign, and show the sustainable aspect of the brand. Media Characteristics : Louise brand zone (wrapping + special built (benches)) JCDecaux digital screens throughout Belgium: in Brussels, Liege, in the Malls and in front of Carrefour stores and on 2m² panels More than 1,500 Read more
Objective Campaign : This new campaign aims to demonstrate to citizens the different motivations to renovate buildings in Brussels: it’s possible to renovate one’s house and by doing so stop wasting money, while being ecological and all this in a comfortable environment. This new campaign filled with color and a purifying layer was able to demonstrate Read more
