Objective Campaign : Introducing the new Stan Smith shoe, with an emphasis on the recycled material of which the shoe is (also) made. Generate awareness and impact. Media Characteristics : 2 megaposters with a surface of 503m² and 87m². In addition, the campaign was also shown at 4 digital screens in shopping streets (40m², 20m², 45m² and Read more
Objective Campaign : 5 years after the attacks at Zaventem airport and Maalbeek metro station (22/03/2016), photographer Lieve Blancquaert looks back on this black day. She does this by making a moving photo reportage of several victims and witnesses. The objective of this campaign was to bring the moving and impactful images into the street scene. In Read more
Objective Campaign : Because a nice action deserves a nice attention! Mooimakers thanks and encourages the population to keep the environment clean through a large and playful awareness campaign, with Clear Channel and Urban Media. Media Characteristics : Thumbs up! Pico bello! Mooimakers is giving a big thumbs up to all those who help keep Flanders clean. Read more
Objective Campaign : Activate people to recycle used batteries. Media Characteristics : Multiple OOH touchpoints were used: Street: Adshel 2m² (posters & digital) & Insert Public Transport buses (national coverage): Inside: banners & window stickers (200) Outside – Full backs (100) Railway Stations: Dazibao (Ghent-St-Pieters & Antwerp-Central), Elevator Walls XL (Antwerp-Central) Other media: Baches, Bread Bags, Moohzaik
Objective Campaign : Announce the reopening of the terraces (May 8, 2021) with an official digital countdown branded Lipton. Media Characteristics : 700 screens across the entire territory spread over the 5 following universes : Digital Brussels, Digital Liege, Digital Malls, Digital Metro, Digital Carrefour. Reason best Practice : Take advantage of the reopening of the terraces to Read more
Objective Campaign : Promote 2 new models to a specific key audience through accurate targeting on DOOH. Media Characteristics : A selection of 67 & 43 digital street screens proposed with the help of the OOH PLANNER. Reason best Practice : The OOH PLANNER frames selections & allows a real targeting of a specific target in OOH. This Read more
Objective Campaign : Raise awareness among all users ( car drivers, pedestrians, cyclists, scooters…), to be more careful and to be visible on the road. Media Characteristics : Selection of 170 2m² street furniture paper faces + online (not via JCDecaux) + activation actions (not via JCDecaux) Reason best Practice : This campaign, directly inspired by the graphic Read more
Objective Campaign : It was a first! RTBF, Clear Channel and RMB collaborated to offer a unique experience dedicated to the most beautiful goals of the competition, sponsored by ING. Media Characteristics : During UEFA EURO 2020TM, the RTBF broadcasted all the matches on television and on Auvio, with some relays programmed on radio. Thanks to a Read more
Objective Campaign : Cowboy, the online electric bike brand, is venturing into offline OOH advertising for the first time. The aim is increasing brand awareness and activating urban riders in the city to visit and shop at Cowboy online. Media Characteristics : With 40 Super sides of 10m2 Cowboy launched their Cowboy 4 e-bike in Ghent and Read more
Objective Campaign : Volvo targets safety in DOOH with Clear Channel. As a leader in car safety, Volvo has carried out a completely innovative prevention campaign in DOOH. The aim is to make motorists aware of the safety of cyclists, who are increasingly present in Brussels. Media Characteristics : In the heart of the busiest avenue in Read more
