Categories - Touchpoints
6 posts
VOLVO

VOLVOfeatured

Objective Campaign : Volvo targets safety in DOOH with Clear Channel. As a leader in car safety, Volvo has carried out a completely innovative prevention campaign in DOOH. The aim is to make motorists aware of the safety of cyclists, who are increasingly present in Brussels. Media Characteristics : In the heart of the busiest avenue in Read more

UZ Brussels – HR

UZ Brussels – HRfeatured

Objective Campaign : To attract new colleagues, the UZ Brussel hospital launched a catchy HR campaign by putting their USPs in the spotlight on the brand-new trambus. As a second goal, they also want to point out to their actual hospital staff and future colleagues that they can easily come to work by bus. Media Characteristics : Read more

DE LIJN

DE LIJNfeatured

Objective Campaign : Since the start of COVID crisis, wearing a face mask and keeping distance on all public transport of De Lijn is mandatory for all passengers. Therefore, De Lijn started the ‘Vlot & Veilig’ campaign, in which caring for each other is the central message. If we care, we wear a mask, we keep distance and Read more

BONSAI

BONSAIfeatured

Objective Campaign : Bonsai is a mobile payment app. With this recent OOH campaign Bonsai wants to promote purchases through their app. Message: for every 10 payments made with the Bonsai app, the company plants a real tree. Bonsai focuses this time on the De Lijn travellers and lets them earn their ticket back, not financially Read more

Mastercard

Mastercardfeatured

Objective Campaign : Mastercard launches contactless payment on board the Coast Tram. For the occasion, every traveller paying contactless with Maestro or Mastercard was offered his or her journey every Saturday in August. Media Characteristics : To inform holidaymakers, two bus shelters were entirely branded in the brand’s colours. At the same time, the campaign spot was Read more

BRU

BRUfeatured

Objective Campaign : In its latest campaign, BRU® underlines the importance of drinking locally and highlights the proximity of its source through an original national OOH campaign. Depending on the city, the billboards display a specific creation showing the distance to the naturally sparkling water source. The objective? To remind each consumer that they are never Read more

Skoda

Skodafeatured

Objective Campaign : Drive prospects and malls clients to the pop-up showroom made by Skoda inside the mall. Media Characteristics : Use of JCD Malls Digital totems & a selection of big led Screens in Docks Bruxsel Shopping Mall in addition to a  pop up showroom in the mall. Reason best Practice : JCDecaux Malls screens were used Read more

Playstation

Playstationfeatured

Objective Campaign : Add a clear added value to the customers by showing the advertisements at the moments when the target group is present Media Characteristics : JCDecaux Digital Brussels & Liège, Malls & Digital Metro Reason best Practice : By using DOOH as a relevant medium for gamers just as showing the advertisements at the moments the Read more

Love, Beauty & Planet

Love, Beauty & Planetfeatured

Objective Campaign : This summer, Love Beauty & Planet distinguished itself by displaying its commitment to beauty and the planet on a 600m² banner in the heart of Antwerp while keeping a positive impact on the planet. Media Characteristics : The brand had opted for a huge banner equipped with theBreath®, the revolutionary technological innovation at the Read more

Bruynooghe

Bruynooghefeatured

Objective Campaign : The coffee brand ‘Bruynooghe’ launched their rebranding campaign in April 2020 where they announced new eye-catching packaging design. They introduced an attractive design with red stripes for their complete corporate identity. Bruynooghe opted from the start for a fully branded coastal tram with personalised branding on the in as well as the outside. Media Characteristics : Read more

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