Categories - Monumental
10 posts
Coca-Cola – Tomorrowland

Coca-Cola – Tomorrowlandfeatured

Objective Campaign : Coca‐ColaTM kicked off its Real Magic with one of the most beautiful festivals in the world: Tomorrowland. During this special edition of Tomorrowland 2022 more than 600,000 visitors from 200 countries coming will experience the time of their lives for 3 weekends of Love, Unity & Magic. Promotion, Awareness, Drive customer satisfaction Media Read more

BMW – Tomorrowland

BMW – Tomorrowlandfeatured

Objective Campaign : Promote BMW X1 around Tomorrowland univers Media Characteristics : Magical podium in the univers of Tomorrowland Zaventem Airport Vegetation on backlights Butterfly on podium Reason best Practice : Traffic to their stand “Magical Forest BMW” at Tomorrowland Eye-catching – High memory level – International target This is a campaign that highlights innovative and impactful OOH solutions with an Read more

PHILIPS

PHILIPSfeatured

Objective Campaign : Product launch campaign of the new Philips ONE BLADE Shaver Media Characteristics : Innovate building and transformation of bus shelter into a barbershop to show all gentlemen that they can easily personalize their hair style. Digital screens in proximity of the bus shelter redirected consumers to the exact place of the popup barber shop Read more

DELIVEROO

DELIVEROOfeatured

Objective Campaign : Gain awareness using small and large formats. Media Characteristics : This campaign took place in Brussels and Antwerp. There were many different formats: 2m² on the street, 2m² digital in the metro, banners, storefront and brand zone. The goal was to cover a maximum of these two cities. Reason best Practice : There was a Read more

Proximus

Proximusfeatured

Objective Campaign : After having painted various murals in Belgium with so-called conventional methods, Mediafield and Proximus took on a new challenge: to create a mural while combining technology and painting. Based on an idea by Famous / Silk, this mural was created by a robot guided trhough Proximus’ 4G network and the talent of the Read more

Coca-Cola “Real Magic”

Coca-Cola “Real Magic”featured

Objective Campaign : Coca-Cola wanted a unique visibility for the launch of its new campaign “Real Magic”. Belgian artists created street art for the new communication campaign. The particularity of this project, was a mural with special video mapping effects above the painting. A touch that reinforced the campaign, and that shows that the real and Read more

Mc Do “Served by a king or served as a king”

Mc Do “Served by a king or served as a king”featured

Objective Campaign : The campaign’s objective was clearly to consolidate Mc Do’s local market share in the Waterloo area following the announcement of the imminent opening of a Burger King. The goal was to emerge strongly, to surprise and to exploit a tone and a message already appreciated by consumers in order to further strengthen their Read more

MC DONALD’S

MC DONALD’Sfeatured

Objective Campaign : A brand new Burger King branch opened in the city centre of Brussels. McDonald’s Belgium did not want to miss the opportunity to put their own restaurants and unique table service in the spotlight. Indeed, McDonald’s has decided to place its huge banner right next to the Burger King restaurant. This was a Read more

TOUR DE FRANCE

TOUR DE FRANCEfeatured

Objective Campaign : The goal was simple! Make sure that the whole world remembers the start of the 2019 Tour de France in Brussels! All by one simple idea and realization. A gigantic visible from the sky that all the televisions of the world will retransmit through more than 190 countries Media Characteristics : The gigantic “bâche” Read more

CITROEN – GD Luxembourg

CITROEN – GD Luxembourgfeatured

Objective Campaign : To support CITROEN dealerships in the Grand Duchy of Luxembourg in an efficient and alternative way during the AUTOFESTIVAL promotion period and simultaneously with the Brussels Motor Show. Ensure both visibility on the main axes and near major concessions. Media Characteristics : The monumental mobile panel ‘SKYBOARD 60’ was the ideal solution as it Read more

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