Objective Campaign : Drive prospects and malls clients to the pop-up showroom made by Skoda inside the mall. Media Characteristics : Use of JCD Malls Digital totems & a selection of big led Screens in Docks Bruxsel Shopping Mall in addition to a pop up showroom in the mall. Reason best Practice : JCDecaux Malls screens were used Read more
Objective Campaign : AB Inbev decided to celebrate the beer heritage with a new identity. To do so, AB Inbev employees welcomed arriving passengers at Brussels Airport by giving them a free glass of beer and a free Stella Artois. Media Characteristics : JC Decaux Brussels Airport billboards Reason best Practice : 7 days campaign, 32.244 glasses of Read more
Objective Campaign : Recently Desperado launched 4 new flavours and choose specifically for the Cine Poster Touch network in and around movie theaters to promote this. Recent research already showed that cinema goers in general are very open for product innovations and novelties. Only natural that Desperados choose these locations to promote their new flavours. Media Read more
