Categories - POI
2 posts
AB Inbev

AB Inbevfeatured

Objective Campaign : AB Inbev decided to celebrate the beer heritage with a new identity. To do so, AB Inbev employees welcomed arriving passengers at Brussels Airport by giving them a free glass of beer and a free Stella Artois. Media Characteristics : JC Decaux Brussels Airport billboards Reason best Practice : 7 days campaign, 32.244 glasses of Read more

DESPERADOS

DESPERADOSfeatured

Objective Campaign : Recently Desperado launched 4 new flavours and choose specifically for the Cine Poster Touch network in and around movie theaters to promote this. Recent research already showed that cinema goers in general are very open for product innovations and novelties. Only natural that Desperados choose these locations to promote their new flavours. Media Read more

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