Objective Campaign : Attract the attention of the Brand’s core target (young people) And make them interact with the brand/ product by tasting. Create increased buzz around the concept of the #whatthefanta campaign. Media Characteristics : Exclusive presence in DOCKS SHOPPING MALL – Popup Bakery stand – Presence on digital screens (led & Totems) Reason best Practice : Read more
Objective Campaign : Movie Launch of the second opus of the Avatar Saga Media Characteristics : -An ice rink has been transformed to immerse us in the atmosphere of Pandora. -XXL poster of more than 200m² on the façade of the shopping. -A workshop of grimage for children is installed. -DOOH campaigns with the movie poster on Read more
Objective Campaign : The campaign’s objective was clearly to consolidate Mc Do’s local market share in the Waterloo area following the announcement of the imminent opening of a Burger King. The goal was to emerge strongly, to surprise and to exploit a tone and a message already appreciated by consumers in order to further strengthen their Read more
Objective Campaign : Recently Desperado launched 4 new flavours and choose specifically for the Cine Poster Touch network in and around movie theaters to promote this. Recent research already showed that cinema goers in general are very open for product innovations and novelties. Only natural that Desperados choose these locations to promote their new flavours. Media Read more
