Objective Campaign : 5 years after the attacks at Zaventem airport and Maalbeek metro station (22/03/2016), photographer Lieve Blancquaert looks back on this black day. She does this by making a moving photo reportage of several victims and witnesses. The objective of this campaign was to bring the moving and impactful images into the street scene. In Read more
Objective Campaign : Activate people to recycle used batteries. Media Characteristics : Multiple OOH touchpoints were used: Street: Adshel 2m² (posters & digital) & Insert Public Transport buses (national coverage): Inside: banners & window stickers (200) Outside – Full backs (100) Railway Stations: Dazibao (Ghent-St-Pieters & Antwerp-Central), Elevator Walls XL (Antwerp-Central) Other media: Baches, Bread Bags, Moohzaik
Objective Campaign : This summer, Love Beauty & Planet distinguished itself by displaying its commitment to beauty and the planet on a 600m² banner in the heart of Antwerp while keeping a positive impact on the planet. Media Characteristics : The brand had opted for a huge banner equipped with theBreath®, the revolutionary technological innovation at the Read more
Objective Campaign : Zadig&Voltaire has unveiled its new Eau de Parfum This Is Love! in a 100% seductive action. Media Characteristics : On the occasion of Valentine’s Day, passers-by and travellers fell in love with the brand’s latest spot, which was broadcast on a giant LED Wall in the heart of Antwerp Central Station. Invited by hostesses Read more
Objective Campaign : Chanel wanted to celebrate the magic of the holiday season for Chanel No 5 L’Eau starring Lily-Rose Depp. Media Characteristics : The magic has been through the country with the national MOF 36m² network with a special highlight on Blvd General Jacques, putting the snowball into a 2D shape with various parts of the Read more
Objective Campaign : Disney wanted to communicate creatively on The launch of the Star Wars: The Rise of Skywalker. Media Characteristics : The iconic and very recognizable luminous swords have been placed in 2 panels in the very centre of Brussels, in the Louise Branded Zone, while the teaser of the film was playing on the digital Read more
Objective Campaign : The objective of the campaign was to clearly emerge among the many advertisers already present, in an original and premium way. Unveil the vehicles in a real way, in 3D and highlight them through a viewbox on a stage stand. Media Characteristics : The media is classic “out of the box” consisting of 2 Read more
Objective Campaign : Malta is one of the prime European tourist destinations if one is in search of the winter sun. The Tourism Authority of Malta has launched a campaign to encourage the middleclass citizens of Western European countries to spend their holidays on this beautiful island. Malta has made specific efforts in the capital city Read more
Objective Campaign : Orange offers its existing and new clients the opportunity to buy a Google smart home automation. This campaign was about promoting this action and illustrating the functionalities of Google Nest. Media Characteristics : -Elevator Walls XL with integrated real-time screen at Antwerp-Central station -2m² Digital National Network Reason best Practice : Alongside its clever use Read more
Objective Campaign : A brand new Burger King branch opened in the city centre of Brussels. McDonald’s Belgium did not want to miss the opportunity to put their own restaurants and unique table service in the spotlight. Indeed, McDonald’s has decided to place its huge banner right next to the Burger King restaurant. This was a Read more
