Categories - SpecialActions
13 posts
MALTA TOURISM

MALTA TOURISMfeatured

Objective Campaign : Malta is one of the prime European tourist destinations if one is in search of the winter sun. The Tourism Authority of Malta has launched a campaign to encourage the middleclass citizens of Western European countries to spend their holidays on this beautiful island. Malta has made specific efforts in the capital city Read more

ORANGE: GOOGLE NEST

ORANGE: GOOGLE NESTfeatured

Objective Campaign : Orange offers its existing and new clients the opportunity to buy a Google smart home automation. This campaign was about promoting this action and illustrating the functionalities of Google Nest. Media Characteristics : -Elevator Walls XL with integrated real-time screen at Antwerp-Central station -2m² Digital National Network Reason best Practice : Alongside its clever use Read more

MC DONALD’S

MC DONALD’Sfeatured

Objective Campaign : A brand new Burger King branch opened in the city centre of Brussels. McDonald’s Belgium did not want to miss the opportunity to put their own restaurants and unique table service in the spotlight. Indeed, McDonald’s has decided to place its huge banner right next to the Burger King restaurant. This was a Read more

CORONA

CORONAfeatured

Objective Campaign : The brand played with the message ‘Brussels needs a break’, positioning Corona as the perfect break for Brussels inhabitants and the way of living. Media Characteristics : A major first, the legendary More O’Ferrall went horizontal to welcome the first afterwork ever organized on a panel, with Corona. On Wednesday, July 10, the cold Read more

TOUR DE FRANCE

TOUR DE FRANCEfeatured

Objective Campaign : The goal was simple! Make sure that the whole world remembers the start of the 2019 Tour de France in Brussels! All by one simple idea and realization. A gigantic visible from the sky that all the televisions of the world will retransmit through more than 190 countries Media Characteristics : The gigantic “bâche” Read more

Stad Antwerpen

Stad Antwerpenfeatured

Objective Campaign : The objective of the campaign was to achieve a high level of awareness about the cycling event Tour of Flanders. The organization was looking for a unique attention grabber to announce the start of the Tour in the heart of Antwerp. Media Characteristics : Both Wrapped escalator walls located in the heart of the Read more

ROCKETMAN

ROCKETMANfeatured

Objective Campaign : The goal of the campaign was to promote the release of the movie Rocketman. A biographical musical film based on the life of musician Elton John. To catch the consumer’s attention we created a unique and memorable experience that matched the plot of the movie perfectly. Media Characteristics : Both wrapped Elevator Walls XL Read more

FANTA ELECTIONS – THE STREET

FANTA ELECTIONS – THE STREETfeatured

Objective Campaign : The aim was to ensure a good  visibility on OOH media that were no more useful as from Sunday evening and to communicate in the same theme as the official elections. In an impertinent way, it was a way of attracting the attention of a young audience, that targeted by FANTA and this, Read more

Axe Collision – The Murals

Axe Collision – The Muralsfeatured

Objective Campaign : The brand was looking for an OOH product that could reflect the name of the product: a limited series of AXE named “Fresh Forest & Graffiti”. The idea of a giant graffiti wall handpainted that also incorporated 3D vegetals seemed perfect for AXE. The city centersof Ghent and Antwerp have been selected as Read more

LIDL Eindejaarscampagne

LIDL Eindejaarscampagnefeatured

Objective Campaign : Reinforcement of the end of year campaign by combining OOH with other classical media. Purpose was to create impact, the reason why the choice for Publifer with it’s out-of-the box impactful solutions. Media Characteristics : MOF 36m² – 40 sites + a few locations with Out of the box add on Elevator Walls XL Read more

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