Categories - SpecialActions
17 posts
Zadig & Voltaire

Zadig & Voltairefeatured

Objective Campaign : Zadig&Voltaire has unveiled its new Eau de Parfum This Is Love! in a 100% seductive action. Media Characteristics : On the occasion of Valentine’s Day, passers-by and travellers fell in love with the brand’s latest spot, which was broadcast on a giant LED Wall in the heart of Antwerp Central Station. Invited by hostesses Read more

Chanel

Chanelfeatured

Objective Campaign : Chanel wanted to celebrate the magic of the holiday season for Chanel No 5 L’Eau starring Lily-Rose Depp. Media Characteristics : The magic has been through the country with the national MOF 36m² network with a special highlight on Blvd General Jacques, putting the snowball into a 2D shape with various parts of the Read more

Disney-Star Wars

Disney-Star Warsfeatured

Objective Campaign : Disney wanted to communicate creatively on The launch of the Star Wars: The Rise of Skywalker. Media Characteristics : The iconic and very recognizable luminous swords have been placed in 2 panels in the very centre of Brussels, in the Louise Branded Zone, while the teaser of the film was playing on the digital Read more

Renault Viewbox

Renault Viewboxfeatured

Objective Campaign : The objective of the campaign was to clearly emerge among the many advertisers already present, in an original and premium way. Unveil the vehicles in a real way, in 3D and highlight them through a viewbox on a stage stand. Media Characteristics : The media is classic “out of the box” consisting of 2 Read more

MALTA TOURISM

MALTA TOURISMfeatured

Objective Campaign : Malta is one of the prime European tourist destinations if one is in search of the winter sun. The Tourism Authority of Malta has launched a campaign to encourage the middleclass citizens of Western European countries to spend their holidays on this beautiful island. Malta has made specific efforts in the capital city Read more

ORANGE: GOOGLE NEST

ORANGE: GOOGLE NESTfeatured

Objective Campaign : Orange offers its existing and new clients the opportunity to buy a Google smart home automation. This campaign was about promoting this action and illustrating the functionalities of Google Nest. Media Characteristics : -Elevator Walls XL with integrated real-time screen at Antwerp-Central station -2m² Digital National Network Reason best Practice : Alongside its clever use Read more

MC DONALD’S

MC DONALD’Sfeatured

Objective Campaign : A brand new Burger King branch opened in the city centre of Brussels. McDonald’s Belgium did not want to miss the opportunity to put their own restaurants and unique table service in the spotlight. Indeed, McDonald’s has decided to place its huge banner right next to the Burger King restaurant. This was a Read more

CORONA

CORONAfeatured

Objective Campaign : The brand played with the message ‘Brussels needs a break’, positioning Corona as the perfect break for Brussels inhabitants and the way of living. Media Characteristics : A major first, the legendary More O’Ferrall went horizontal to welcome the first afterwork ever organized on a panel, with Corona. On Wednesday, July 10, the cold Read more

TOUR DE FRANCE

TOUR DE FRANCEfeatured

Objective Campaign : The goal was simple! Make sure that the whole world remembers the start of the 2019 Tour de France in Brussels! All by one simple idea and realization. A gigantic visible from the sky that all the televisions of the world will retransmit through more than 190 countries Media Characteristics : The gigantic “bâche” Read more

Stad Antwerpen

Stad Antwerpenfeatured

Objective Campaign : The objective of the campaign was to achieve a high level of awareness about the cycling event Tour of Flanders. The organization was looking for a unique attention grabber to announce the start of the Tour in the heart of Antwerp. Media Characteristics : Both Wrapped escalator walls located in the heart of the Read more

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