Objective Campaign :
Our primary goal is to create a viral sensation through a thoughtfully designed Out-of-Home (OOH) campaign that resonates with our target audience. Simultaneously, we aim to drive widespread awareness about the crucial role that technical and construction jobs play in shaping and strengthening our society.
Media Characteristics :
For this campaign, Impact set up a large-scale campaign that combines
- Classical banner on a building in renovation
- Guerilla by putting a big banner on the Courthouse of Brussels, symbol of 40 years of standstill
- Truckvertising: visibility on highways, where our target audience is daily present
- Line by line selection of 20m² billboards on high traffic & intercity roads
Reason best Practice :
Success of this campaign is based on great creatives perfectily in line with context and location.
The campaign was also widely spread on social media.