Proximus Fiber

Proximus Fiberfeatured

Objective Campaign :
- Announce the availability of Proximus fiber
- Demonstrate by example that Proximus fiber is the fastest internet connection in Belgium

Media Characteristics :
Large format & Out of the Box :
- Supersites network
- Temporary stand alone mega banners
- Elevator walls & Wrapped escalators (Antwerp Central)

Reason best Practice :
- Multi touch point approach
- Message relevancy & campaign consistency
- Use of context in copy
- Creativity