Objective Campaign :
To announce the Foute Party in Ghent, Qmusic decided to totally claim a ‘Foute tram’. Not only on the outside but also on the inside.
Media Characteristics :
They decorated the tram with:
- de “foute” look & feel (pizza, leopard, …. motifs)
- the stop announcements were personalised with the artists of de Foute Party.
Reason best Practice :
The extravagant look & feel of the tram fits in perfectly with the Foute Party of Qmusic. By also using the stop announcements in a creative way, Qmusic managed to bring the party people in the mood on their way to the Foute Party.