Objective Campaign :
Attract the attention of the Brand’s core target (young people)
And make them interact with the brand/ product by tasting.
Create increased buzz around the concept of the #whatthefanta campaign.
Media Characteristics :
Exclusive presence in DOCKS SHOPPING MALL
- Popup Bakery stand
- Presence on digital screens (led & Totems)
Reason best Practice :
The brand wanted to increase their impact around the #WHATTHEFANTA concept and they put all the chances on their side to do it..
Activation action in a mall on a Wednesday afternoon to be sure to reach the core target, use of Digital screens to tease and explain the concept, creation of a popup stand zone in the center of the mall, interactive association with QR codes, souvenir pictures via photobooth, and finally association with influencers to increase online visibility.