Objective Campaign :
Warner Bros. Discovery launched a campaign together with Urban Media for the highly anticipated film ‘The Flash’, which promises audiences an unforgettable movie experience. To generate excitement and create impressive visual impact, the campaign uses a variety of out-of-home advertising media and is also a collaboration with Nissan.
Media Characteristics :
The campaign “The Flash” combines innovative media to ensure maximum visibility. Strategically placed Adshel 2m² in the busy streets of the country attract the attention of passers-by and invite them to discover the adventurous world of “The Flash”. Two dynamic LED cubes are used to bring the film’s iconic images and characters to life. Finally, the Elevators Walls in the heart of Antwerp Central Station and a giant banner add an immersive dimension to the media experience, creating a memorable visual impact.
Reason best Practice :
The campaign combines Adshel 2m² and innovative media (Led Cubes, Elevator Walls, Giant Banner) to ensure maximum visibility. An immersive experience and memorable visual impact created with the sole purpose of generating excitement for the new movie release.
Warner Bros. Discovery and Nissan collaborated worldwide for the launch of the movie creating a link between the movie theme and the innovatie e-POWER technology.