Objective Campaign :
Samsung S23 series Product Launch. Make awareness around the new flagship smartphone of the Korean Brand.
Media Characteristics :
Brandzone Louise outside, Stairs stickers, floor stickers, special build for Instagram pictures, wall stickers, Giant Led screens installations, vegetal walls, digital metro screens broadcasting : video 1
A Complete Metro domination (a “consumer path was created from outside the station to the platforms cfr vidéo) supported with lenticulars printing on selected 2m² frames : video 2
Reason best Practice :
This campaign is a real entertainment, a perfect example of what advertisers can do with ooh. A real experimentation that will surprise commuters, a campaign that will make the news!
The sky is the limit, this product launch thanks to a 100% original OOH display will not fail to attract the eyes of commuters.
It’s a wonderful showcase for our media!