Objective Campaign :
Movie Launch of the second opus of the Avatar Saga
Media Characteristics :
-An ice rink has been transformed to immerse us in the atmosphere of Pandora.
-XXL poster of more than 200m² on the façade of the shopping.
-A workshop of grimage for children is installed.
-DOOH campaigns with the movie poster on JCDecaux screens and big Led screens.
-Escalators and elevator wrapped with stickers in the colors of the movie.
Reason best Practice :
The out-of-home medium allows for a multitude of possibilities as this campaign demonstrates.
OOH is not only “classical” communication on standardized networks, but it is also possible to create extra communication channels for a specific occasion in order to immerge people in a real alternative universe.
The place is also well chosen because of the direct proximity of a cinema complex.
Docks Bruxsel is much more than just a shopping center; it is a tourist destination. A true experiential space that links shopping, restaurants, cinema (White Cinema) and Koezio. For the release of Avatar: "The Way of Water", Disney went all out: Several creative actions have been put in place to immerse visitors in the world of Avatar.
-The ice rink, which delights young and old, has been transformed to immerse us in the atmosphere of Pandora.
-The façade of the Docks Bruxsel is dressed in an XXL poster of more than 200m².
-A workshop of grimage for the children is installed.
-DOOH campaigns with the movie poster on JCDecaux screens and big screens.
-The escalators and the elevator are also decorated with the sticker's colors of the film.
The out-of-home medium allows for a multitude of possibilities as this campaign demonstrates. This launch is the result of a collaboration between Disney, Outsight, Publicis and JCDecaux Innovate and was visible until 7 January 2023