Playstation

Playstationfeatured

Objective Campaign :
Add a clear added value to the customers by showing the advertisements at the moments when the target group is present

Media Characteristics :
JCDecaux Digital Brussels & Liège, Malls & Digital Metro

Reason best Practice :
By using DOOH as a relevant medium for gamers just as showing the advertisements at the moments the target group is around created a high added-value for the customers.