Objective Campaign :
For the latest release of the ‘Travel the Realms’ game. Playstation was looking for an all-immersive experienceto take its audience into the world of their new game. With an all-new action set in Antwerp Central Station, Playstation takes its audience to the center of the God of War Ragnarök universe.
Media Characteristics :
The elevators and stairs in the central hall are completely covered in the colors and world of God of War Ragnarök. At the start of the campaign, the station was also the setting for an original activation: the Kingdom of Svartalfheim was completely recreated and the station audience was able to meet the two main characters of the game.
Reason best Practice :
Playstation recreates the world of the game in the heart of Antwerp Central. The result? A fascinating journeythrough the most beautiful station in the country. Activation of the main target group with immersive experiencevia the stand & characters