Objective Campaign :
Drive prospects and malls clients to the pop-up showroom made by Skoda inside the mall.

Media Characteristics :
Use of JCD Malls Digital totems & a selection of big led Screens in Docks Bruxsel Shopping Mall in addition to a  pop up showroom in the mall.

Reason best Practice :
JCDecaux Malls screens were used here to direct visitors from the mall to the pop-up showroom created by Skoda on level 0 of the shopping area.
The Brand, having difficulty to attract potential customers to the official showrooms, literally invited itself into a high-traffic area of its target: the shopping mall.