For the launch of it’s « Parisian style » fall collection, H&M wanted to bring some Parisian spirit to the Belgian public with a typical Parisian kiosk pop-up.
Urban Media designed a unique experience for H&M by recreating a kiosk with Led screens and giant visuals. A guaranteed powerful impact in the crowded location of Antwerp’s Central station
Reason Best Practice
The result? An innovating & impactful out-of-the-box solution in the exceptional setting of Belgium’s « city of fashion » and most beautiful trainstation.
More info on : https://www.clearchannel.be/creatif/hm-se-la-joue-parisienne-chic-avec-urban-media/