Bring H&M to the attention of the target audience in a disruptive way about the buying of gifts for family and friends during the holiday period
By using an impactful & experiential format H&M disrupted the audience’s advertising exposure habits and got as much attention & reach as they wished for!
Reason Best Practice
H&M revolutionized the purchase of gifts for friends & family during the holiday period by creating the first ever Fashion Automatic Vending Machine in the world.
In just a few minutes, passersby and travelers could buy an accessory from the Holiday Season collection.
The result? A global recognition of 54%, an efficiency index of 1,579 – worldwide record for an activation campaign – and a bronze AMMA ‘BEST CREATIVE MEDIA USE’.
More info on : https://www.clearchannel.be/creatif/premiere-mondiale-hm-lance-son-premier-distributeur-automatique-fashion/