Objective Campaign :
Despite international successes, the homebase of the stylish accessory brand KOMONO stayed in Antwerp.
The launch of their new Marine collection was a worldwide event and has been supported by major advertising campaigns in several big cities. For Antwerp KOMONO choose a collaboration with LIJNCOM with amazing results showing impressive Side packs stickering on trams and billboards in the premetro stations.
Media Characteristics :
What is unique about the Side pack on trams is the versatility and variation. Combining 16 stickered windows with the roof panels gave the opportunity to show a large collection of sun glasses. Adding billboards in the Antwerp premetro stations on top of this already powerful presence ensured that none of Antwerp inhabitants would have missed this launch.
Reason best Practice :
A beautiful case showcasing a collection by means of the Side pack, the perfect format to demonstrate a product range.