Objective Campaign :
Axa sponsors the lifeguards at the Belgian Coast. Because they are proud of it, they want to create extra visibility & awareness with their “Safe by the sea” campaign. Axa opted for a full branding campaign on 3 coastal trams again. The ideal medium to make the various campaign derivatives visible to the more than 16.5 million travellers at the coast this year.
Media Characteristics :
•3 coastal trams
•3 different campaign visuals. Each tram is designed with photos of lifeguards at work.
•Full branded campaign: outside + inside of the tram.
Reason best Practice :
Smart medium choice to leverage this sponsorship.