BNP Paribas Fortis – Expats

BNP Paribas Fortis – Expatsfeatured

Objective Campaign
Personalize by means of Flight Schedules and Language BNP Paribas Fortis message to an Expat target audience

Media Characteristics
Univers: Brussels Airport
Period: September 2018

Reason Best Practice
The animation was translated into 15 languages in order to challenge expats arriving in Belgium in their mother tongue.
The campaign targeted passengers arriving on several hundred flights from 35 countries.
Use of Dynamic Content in Out Of Home