Objective Campaign :
In order to put extra focus on the "bad luck" campaign, KBC used the busses and trams of De Lijn to create visibility.

Media Characteristics :
The campaign consisted of a Window Side 2m2 format on busses and trams in the major student cities of Flanders.

Reason best Practice :
No better way to reach youngster using busses and trams every day than to create a campaign for these busses and trams. By using a fun and recognisable image, KBC attracts the attention of their young target audience and let them examen the possibilities of the mobile application while being on the move.