Associate the brand Coca Cola with the time of year (celebrations, presents,…) in a creative way generating sympathy around the brand.
The use of mupi’s in a selection of stores with high traffic of people looking for Christmas presents ensures a perfect link between the message and the target audience. Using the media at it’s best by means of a perfect balance between context, contacts and content.
Reason Best Practice
Coca Cola offering free paper to wrap the presents during this festivities period by means of outdoor showed to be innovative and intelligent. If we can assume 2 wrapped gifts per square meter, we would have 3.600 thank you’s during the Christmas period with Coca Cola.