Objective Campaign :
Awareness campaign for Alpro’s #makethemove campaign. Alpro and Nafi Thiam encourage everyone to live a healthy lifestyle by eating better and exercising more, even at night.
Media Characteristics :
The campaign was creatively implemented per medium. On the coastal tram, the campaign encourages to get off the tram one stop earlier. The tram runs till late in the evening and now it lights up and inspire even at night.
Reason best Practice :
A creative example of how this campaign extends its creative concept per medium and thereby activates the traveller. With the reflecting stickers we even activate the creativity at night. This special project is specially developed for this Alpro campaign.