Ensure a presence of Red Bull at important local party events and associate the brand with the enthousiasm and passion of the people attending
20m2 billboards at strategic locations close to the area’s where people will arrive to attend the festivities.
Reason Best Practice
Red Bull has “joined” several events such as Aalst Carnaval, Gentse Feesten, Fêtes de Wallonie, etc and wanted to build up the expectation together with the people planning to attend.
In the respective cities Red Bull tried to have a top visibility. Even before the event at Aalst they went out to distribute the energy drinks at the hard working teams preparing their wagons.