Objective Campaign :
Tapping into human emotions by bringing the message of gratitude with Merci chocolates across during the holiday season.
Media Characteristics :
Five giant customized Merci Christmas trees located in the main railway stations. The trees displayed Merci greeting cards on which a personal message could be added.
Reason best Practice :
The campaign highlighted the brand image around the Christmas holiday with their main message ‘express your gratitude with Merci’.
With 40.000 messages dispensed, Merci connected with people on a deeper level and increased the awareness around the product message.