Burger King – the Whopper Bus

Burger King – the Whopper Busfeatured

Objective Campaign
Bring attention to the opening of the new and first Burgerking in Brussels.

Media Characteristics
Lijncom created a special and custom made bustrajectory covering 3 major busstops in Brussels to bring travelers to and from the new Burgerking in Ouderghem. Promoboys and girls were there at these busstops to entertain the travelers and distributed gadgets. With the message ‘Follow this bus if you are hungry’ even people by care were attracted.

Reason Best Practice
Strong visuals combined with call-to-action made this campaign strong and efficient.