Aldi case

Aldi casefeatured

Objective Campaign
For the 2nd year in a row Aldi has trusted OOH advertising with a long-term approach for an impactful campaign with proven results.
The 1st use of OOH by Aldi in 2017 was based on a long-term strategy that included multiple OOH formats combined with a multimedia approach
A new branding was used coherently throughout all the different campaigns and reused for each wave.

Media Characteristics
Multiformat OOH campaign

Reason Best Practice
This approach allowed Aldi to reach effective and fast-growing results in comparison to the Cobra study benchmark.
(Study done by Clear Channel on Clear Channel (D)Ooh assets)

More info on : https://www.clearchannel.be/creatif/aldi-out-of-home-nationale/