For the 2nd year in a row Aldi has trusted OOH advertising with a long-term approach for an impactful campaign with proven results.
The 1st use of OOH by Aldi in 2017 was based on a long-term strategy that included multiple OOH formats combined with a multimedia approach
A new branding was used coherently throughout all the different campaigns and reused for each wave.
Multiformat OOH campaign
Reason Best Practice
This approach allowed Aldi to reach effective and fast-growing results in comparison to the Cobra study benchmark.
(Study done by Clear Channel on Clear Channel (D)Ooh assets)
More info on : https://www.clearchannel.be/creatif/aldi-out-of-home-nationale/