Objective Campaign
NIVEA wanted to invite the public on the move to test their latest skin care in the Trystore. People could also  participate in the Detox Challenge, either by registering on the iPads or by pedaling to activate the blender linked to the wheel of each of the bikes installed in the Trystore to obtain their detox smoothie.

Media Characteristics
A complete consumer experience with the NIVEA “Trystore” by Urban Media in the very heart of Antwerp.

Reason Best Practice
Great consumer experience for this activation in the prestigious Antwerp Central Station.
More info on :