RITUALSfeatured Objective Campaign : Highlight the fact that the stores were open during the semi-lockdown and increased in-store traffic before Christmas affluence. Media Characteristics : Personalized digital networks in direct proximity of POS + a geotargeted mobile activation Reason best Practice : This case clearly demonstrated the power of the combination of the two-digital media (OOH +MOBILE). . . Video report « Guidooh – Internal Campaign BONSAI »
