Objective Campaign :
Bebat, together with Clear Channel and Urban Media, launched a major activation campaign for its new battery collection campaign. Under the title ‘Go to the finish with your empty batteries!’, Bebat wants to make people aware of the number of batteries we have at home and encourage them not only to collect them, but also to take them to a collection point.
Media Characteristics :
For this campaign, Bebat set up a large-scale national campaign that combines print (Adshel 2m²) and digital (Adshel Live), on the street and in stations.
They also integrated specific formats in stations, such as the Led Cube (Liège), the Dazibaos (Antwerp & Gent), the lifts (Bruges) and the brand-new format proposed by Urban Media: the covering of the waiting area in Leuven.
Reason best Practice :
Bebat went all the way and created a national take-over with advertising everywhere in every format to make as many people as possible aware of the batteries we have lying at home and to encourage them to bring them to a Bebat collection point.