
BEBATfeatured
Media Characteristics : Multiple OOH touchpoints were used:
- Street: Adshel 2m² (posters & digital) & Insert
- Public Transport buses (national coverage):
- Inside: banners & window stickers (200)
- Outside – Full backs (100)
- Railway Stations:
- Dazibao (Ghent-St-Pieters & Antwerp-Central),
- Elevator Walls XL (Antwerp-Central)
- Other media: Baches, Bread Bags, Moohzaik
Reason best Practice :
Campaign results: impact year-on-year increased results for the Bebat brand. (cfr graph left)
Efficiency: Creative use of different OOH media to convince consumers of their key-message. 2m² poster to create a solid base completed with other formats to ensure reach & frequency
Audacity: Railway stations - Out-of-the-box with 3D elements in Antwerp-Central (rope connecting both elevators >> “vang ze allemaal”)
Use of bread bags to spread the message >> get inside people’s home.