Bruxelles Propreté

Bruxelles Propretéfeatured

Objective Campaign :
Raise awareness among the inhabitants of the Brussels region about the use of a new type of garbage bag. The Orange bag for all food waste.

Media Characteristics :
Sides on STIB buses & trams

Reason best Practice :
Catchy and colourfull visuals for a specific colour of garbage bags. This campaign is highly visible due to the bright colours used!