Objective Campaign :
Raise awareness among all users ( car drivers, pedestrians, cyclists, scooters...), to be more careful and to be visible on the road.
Media Characteristics :
Selection of 170 2m² street furniture paper faces + online (not via JCDecaux)
+ activation actions (not via JCDecaux)
Reason best Practice :
This campaign, directly inspired by the graphic universe of Frank Miller (Sin City), presents users who disappear in the dark. A way to visually address the dangers and call for vigilance.