Objective Campaign :
A new image campaign for De Standaard. The concept puts things in perspective. This is what the journal does every day: what you read or see at first sight is not necessarily real or true.

Media Characteristics :
De Standaard chose to be present with the formats Inside wobblers & Window stickers to reach a large group of travellers. With creative copy they respond to the characteristics of our formats and therefore was the campaign creatively implemented per medium.

Reason best Practice :
Strong & creative OOH campaign that responds to medium, time and target group.

Campaign extension in train