Nationale Loterij-Loterie Nationale

Nationale Loterij-Loterie Nationalefeatured

Objective Campaign :
• This campaign wants to promote Woohoo (playful and fun games available exclusively on
• The client chose our Face2face media in order to find proximity with his target... but he also wanted to create an immediate funny interaction with them by integrating a video (which is activated when passing in front of the frame).

Media Characteristics :
We proposed to include our Face2ube solution in 250 frames of our Face2face network
- Medium : Face2Face & Face2ube
- Network : National
- # frames : 2.200 of which 250 are equipped with the Face2ube solution
- Contexts : Horeca & Movie theater

Reason best Practice :
• The use of the “offline” & “online” mix reinforces the impact of this campaign (efficiency) and create an unexpected/surprising effect (audacity)
• Obvious parallel between the  entertaining contexts where this medium is present and the game the client wants to promote