Objective Campaign :
NRJ wanted to make their “Wake up Show” treasure hunt called “le fugitif” more interactive with the use of another media to reveal in live a clue to win a gift.
Media Characteristics :
Campaign broadcasted only at 8h22 on the 11 march 2022 on the 41 digital sreens of the JCDecaux digital Liege Network
Reason best Practice :
Everything becomes possible with the todays OOH digital offer; it allows to create games and interactions on all the national territory whether it is at the national or local level. It also allows to bring together and even to connect in live different media