Objective Campaign :
In 2018 Lijncom launched a Full Branding pakket, with which one could claim a full bus or tram on the inside as well on the outside.
Telenet was the first to exploit this format on a tram in Antwerp as in Gent, for the launch of the ‘Go with te Flow campaign. A fully dressed tram impossible to ignore with on the inside wobblers, floor
stickers and inside banners.
Media Characteristics :
Full branding : Full Wrap + Full Inside
Reason best Practice :
The ideal way to give the mediamix an extra boost. Great collaboration between Telenet, Outsight, PHD and LijnCom. Together with the creative agency TBWA a great synergy with this medium has been created: the wobblers, floor stickers and inside banners carried each a differernt and specific “Go With The Good Flow” message.