This is a campaign that highlights innovative and impactful OOH solutions with an environmental and societal dimension that promotes a virtuous use of the media. It also proves that Brands, OOH and SoMe can work together for a specific cause (recycling materials into new products-> circular economy).
When I grow up, I will be a bench
– BIC recycles your used pens into benches with JCDecaux
A new Innovate action located in the Louise brand zone is a real eye catcher. The originality of this action lies in the fact that the benches of the bus shelter in Place Louise have been replaced by BIC benches made of recycled PVC. In collaboration with JCDecaux, the famous pen brand has launched a communication campaign entitled “BIC reinvent” which highlights a concrete recycling action.
And BIC didn’t stop there. In addition to the Louise brand zone, this campaign is also visible on JCDecaux digital screens throughout Belgium: in Brussels, Liege, in the Malls and in front of Carrefour stores and on 2m² panels. This campaign can be seen on more than 1,500 billboards throughout the country.
