Objective Campaign :
AB Inbev decided to celebrate the beer heritage with a new identity. To do so, AB Inbev employees welcomed arriving passengers at Brussels Airport by giving them a free glass of beer and a free Stella Artois.
Media Characteristics :
JC Decaux Brussels Airport billboards
Reason best Practice :
7 days campaign, 32.244 glasses of beer, 1000 beers/day AND tons of positive return.